• Thing

Product Schema

Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.

Properties of ProductExpected TypeDescription
additional­Property A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. width , color , gtin13 , ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
aggregate­Rating The overall rating, based on a collection of reviews or ratings, of the item.
audience An intended audience, i.e. a group for whom something was created.
award An award won by or for this item.
awards Awards won by or for this item.
brand  or The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
category  or A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
color The color of the product.
depth  or The depth of the item.
gtin A Global Trade Item Number (GTIN ). GTINs identify trade items, including products and services, using numeric identification codes. The gtin  property generalizes the earlier gtin8 , gtin12 , gtin13 , and gtin14  properties. The GS1 digital link specifications  express GTINs as URLs. A correct gtin  value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit  and meet the other rules for valid GTINs. See also GS1's GTIN Summary  and Wikipedia  for more details. Left-padding of the gtin values is not required or encouraged.
gtin12 The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary  for more details.
gtin13 The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary  for more details.
gtin14 The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary  for more details.
gtin8 The GTIN-8  code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary  for more details.
has­Merchant­Return­Policy Indicates a Merchant­Return­Policy that may be applicable.
has­Product­Return­Policy Indicates a Product­Return­Policy that may be applicable.
height  or The height of the item.
is­Accessory­Or­Spare­Part­For A pointer to another product (or multiple products) for which this product is an accessory or spare part.
is­Consumable­For A pointer to another product (or multiple products) for which this product is a consumable.
is­Related­To  or A pointer to another, somehow related product (or multiple products).
is­Similar­To  or A pointer to another, functionally similar product (or multiple products).
item­Condition A predefined value from Offer­Item­Condition or a textual description of the condition of the product or service, or the products or services included in the offer.
logo  or An associated logo.
manufacturer The manufacturer of the product.
material  or A material that something is made from, e.g. leather, wool, cotton, paper.
model  or The model of the product. Use with the URL of a Product­Model or a textual representation of the model identifier. The URL of the Product­Model can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
nsn Indicates the NATO stock number  (nsn) of a Product.
offers  or An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use business­Function  to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
product­ID The product identifier, such as ISBN. For example: meta itemprop="product­ID" content="isbn:123-456-789".
production­Date The date of production of the item, e.g. vehicle.
purchase­Date The date the item e.g. vehicle was purchased by the current owner.
release­Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review A review of the item.
reviews Review of the item.
sku The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
slogan A slogan or motto associated with the item.
weight The weight of the product or person.
width  or The width of the item.
Properties inherited from ThingExpected TypeDescription
additional­Type An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternate­Name An alias for the item.
description A description of the item.
disambiguating­Description A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier  or The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes  for more details.
image  or An image of the item. This can be a URL or a fully described Image­Object.
main­Entity­Of­Page  or Indicates a page (or other Creative­Work) for which this thing is the main entity being described. See background notes  for details.
name The name of the item.
potential­Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
same­As URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subject­Of  or A Creative­Work or Event about this Thing.
url URL of the item.