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IndividualProduct Type

A single, identifiable product instance (e.g. a laptop with a particular serial number).

Own Properties
Properties of @schema/Individual­ProductExpected TypeDescription
@schema/serial­Number

The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.

Inherited Properties
Properties inherited from @schema/ProductExpected TypeDescription
@schema/additional­Property

A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.\n\nNote: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.

@schema/aggregate­Rating

The overall rating, based on a collection of reviews or ratings, of the item.

@schema/audience

An intended audience, i.e. a group for whom something was created.

@schema/award

An award won by or for this item.

@schema/awards

Awards won by or for this item.

@schema/brand or 

The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

@schema/category or 

A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.

@schema/color

The color of the product.

@schema/depth or 

The depth of the item.

@schema/gtin

A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes. The [[gtin]] property generalizes the earlier [[gtin8]], [[gtin12]], [[gtin13]], and [[gtin14]] properties. The GS1 digital link specifications express GTINs as URLs. A correct [[gtin]] value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged.

@schema/gtin12

The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.

@schema/gtin13

The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.

@schema/gtin14

The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.

@schema/gtin8

The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.

@schema/has­Energy­Consumption­Details

Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard.

@schema/has­Measurement

A product measurement, for example the inseam of pants, the wheel size of a bicycle, or the gauge of a screw. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.

@schema/has­Merchant­Return­Policy

Indicates a MerchantReturnPolicy that may be applicable.

@schema/height or 

The height of the item.

@schema/in­Product­Group­With­ID

Indicates the [[productGroupID]] for a [[ProductGroup]] that this product [[isVariantOf]].

@schema/is­Accessory­Or­Spare­Part­For

A pointer to another product (or multiple products) for which this product is an accessory or spare part.

@schema/is­Consumable­For

A pointer to another product (or multiple products) for which this product is a consumable.

@schema/is­Related­To or 

A pointer to another, somehow related product (or multiple products).

@schema/is­Similar­To or 

A pointer to another, functionally similar product (or multiple products).

@schema/is­Variant­Of or 

Indicates the kind of product that this is a variant of. In the case of [[ProductModel]], this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a [[ProductGroup]], the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with [[ProductGroup]], this property can apply to any [[Product]] included in the group.

@schema/item­Condition

A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.

@schema/logo or 

An associated logo.

@schema/manufacturer

The manufacturer of the product.

@schema/material or 

A material that something is made from, e.g. leather, wool, cotton, paper.

@schema/model or 

The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.

@schema/mpn

The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.

@schema/nsn

Indicates the NATO stock number (nsn) of a [[Product]].

@schema/offers or 

An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use [[businessFunction]] to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a [[Demand]]. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.

@schema/pattern or 

A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported.

@schema/product­ID

The product identifier, such as ISBN. For example: meta itemprop="productID" content="isbn:123-456-789".

@schema/production­Date

The date of production of the item, e.g. vehicle.

@schema/purchase­Date

The date the item e.g. vehicle was purchased by the current owner.

@schema/release­Date

The release date of a product or product model. This can be used to distinguish the exact variant of a product.

@schema/review

A review of the item.

@schema/reviews

Review of the item.

@schema/size or 

A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured [[SizeSpecification]]; in other cases, the [[width]], [[height]], [[depth]] and [[weight]] properties may be more applicable.

@schema/sku

The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.

@schema/slogan

A slogan or motto associated with the item.

@schema/weight

The weight of the product or person.

@schema/width or 

The width of the item.

Properties inherited from @schema/ThingExpected TypeDescription
@schema/additional­Type

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.

@schema/alternate­Name

An alias for the item.

@schema/description

A description of the item.

@schema/disambiguating­Description

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

@schema/identifier or 

The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.

@schema/image or 

An image of the item. This can be a [[URL]] or a fully described [[ImageObject]].

@schema/main­Entity­Of­Page or 

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

@schema/name

The name of the item.

@schema/potential­Action

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

@schema/same­As

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

@schema/subject­Of or 

A CreativeWork or Event about this Thing.

@schema/url

URL of the item.